Being visible establishes relationships with potential customers.
Helpful content builds their trust in you.
Their trust in you drives revenue.
Creating Content –
You Know You Need to Start, But Never Do
“I just don’t have time.”
“I don’t know what people would find helpful.”
“I’m not a good writer.”
These are the top three quotes from business owners when they decide against starting a blog.
I don’t blame businesses for not sitting down and writing 2,000 word blogs twice a week themselves. The problem is they are missing out on a huge opportunity to skyrocket their revenue.
Taking A Deep Dive
We always immerse ourselves into our clients’ businesses.
And with a heavy focus on market research, we find out exactly what their customers are searching for and present our clients as an authority in their field.
Let’s take an example of Financial Advisors.
Undoubtedly, traditional advisory services, like FAs, lawyers and accountants are battling to keep their clients as off-the-shelf products claim to offer the same value at a much lower cost.
Part of this battle is understanding what guidance potential clients are looking for and becoming a helpful resource immediately.
If people are wondering how to make the most of their savings, Financial Advisors can immediately show their worth by writing a thorough blog entitled, “Five Ways To Grow Your Savings”, for example.
Building this trust is vital to gaining new clients.
Connect With Your Audience
For us, discovering exactly what your clients are looking for and writing compelling, educational pieces for them is part of everyday life.
For you this strategy can:
– Make your company visible to brand new audiences
– Reinvigorate your current customers by consistently demonstrating the value you add to them, and
– Create a stream of inquiries from motivated and educated prospects.
Make your business visible and relevant to new customers by discovering what they’re looking for and creating content to help them.
Boost Your Ranking
Optimize your rankings on Google by uncovering content gaps and creating pieces that genuinely help your audience.
Create, and continuously optimize, a bespoke marketing funnel designed to lead new customers straight to you.
Connect with your audience through story-driven videos that show the real impact of what you do.