‘It is easy to grab reader’s attention with marketing claims and headings.’ Sadly, this is not the case for most businesses. We are surrounded by so much marketing and advertising content every day that it… Read More »Clickbait, Submarines and Attention-Grabbing
Are you comfortable relying on a prospect’s mood to decide the effectiveness of your marketing? Seems like a bizarre question. If you answered “Yes”, then this blog is irrelevant. If you answered “No”, you might… Read More »What We Learnt From BMW™ & Bad Moods
“Free” and “new”. They used to be two of the most powerful words in marketing. Today, in the words of copywriting legend, Gary Bencivenga: “they have become bright red flags that instantly scream to your… Read More »Yeah sure. Our Mental Spam Filter & How to Bypass it
The problem. – Overextended Marketing Spend – Heavy Reliance on Pay-Per-Lead Services – Lack of Tracking and Reporting – Dissatisfied with profit margins If any of these resonate with you, then you will know exactly… Read More »3 to 148: A Medical Case Study
Option 1: Pay £100 a month for 12 months. Option 2: Pay £1,200 across a year in fixed monthly instalments. Which would you choose? Maybe it is a little bit difficult because we aren’t mentioning… Read More »£100 a month or £1,200 a year? Why price framing makes a difference.