Resources

‘It is easy to grab reader’s attention with marketing claims and headings.’ Sadly, this is not the case for most businesses.  We are surrounded by… Read More »Clickbait, Submarines and Attention-Grabbing

Are you comfortable relying on a prospect’s mood to decide the effectiveness of your marketing? Seems like a bizarre question. If you answered “Yes”, then… Read More »What We Learnt From BMW™ & Bad Moods

“Free” and “new”. They used to be two of the most powerful words in marketing. Today, in the words of copywriting legend, Gary Bencivenga: “they… Read More »Yeah sure. Our Mental Spam Filter & How to Bypass it

The problem. – Overextended Marketing Spend – Heavy Reliance on Pay-Per-Lead Services – Lack of Tracking and Reporting – Dissatisfied with profit margins If any… Read More »3 to 148: A Medical Case Study

Option 1: Pay £100 a month for 12 months. Option 2: Pay £1,200 across a year in fixed monthly instalments. Which would you choose? Maybe… Read More »£100 a month or £1,200 a year? Why price framing makes a difference.