‘It is easy to grab reader’s attention with marketing claims and headings.’ Sadly, this is not the case for most businesses. We are surrounded by… Read More »Clickbait, Submarines and Attention-Grabbing
“Free” and “new”. They used to be two of the most powerful words in marketing. Today, in the words of copywriting legend, Gary Bencivenga: “they… Read More »Yeah sure. Our Mental Spam Filter & How to Bypass it
Option 1: Pay £100 a month for 12 months. Option 2: Pay £1,200 across a year in fixed monthly instalments. Which would you choose? Maybe… Read More »£100 a month or £1,200 a year? Why price framing makes a difference.